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Swiggy Instamart figures, Mumbaikars ordered 570 times more condoms in the last one year



Customers are also ordering medical-related things through online shopping platforms. In metros like Mumbai, Hyderabad, Delhi, and Bangalore, people are buying goods online in large numbers. People living in metro cities including Bengaluru, Delhi, and Mumbai ordered an average of 6 million eggs in the last year.

These days people are doing online shopping fiercely in the country. Through Grocery Service Platforms, the goods of need are easily reaching people’s homes. From vegetables to medicines, just a few clicks on the smartphone are reaching people’s doorsteps. According to a survey, Swiggy Instamart has provided service to more than 9 million users between June 2021 and June 2022. In metros like Mumbai, Hyderabad, Delhi, and Bangalore, people are buying goods online in large numbers.

Healthcare products orders

Customers are also ordering medical-related things through online shopping platforms. According to a survey, Mumbaikars have ordered 570 times more condoms in the last 12 months. At the same time, in 2021, Instamart received orders for about two million sanitary napkins, menstrual cups, and tampons. Apart from this, a lot of orders have also been received for grocery items.

56 lakh packets of noodles ordered

According to the survey, between April and June last year, there was a 42 percent increase in the demand for ice cream in these metro cities. It was also learned that most of the orders were placed after 10 pm. In metro cities, people have ordered 5.6 million packets of instant noodles. In Hyderabad, users ordered around 27,000 bottles of fresh juice during the summer months.

60 lakh eggs ordered

The demand for eggs has increased manifold in the last two years. People living in metro cities including Bengaluru, Delhi, and Mumbai ordered an average of 6 million eggs in the last year. According to the report, customers from Bangalore and Hyderabad ordered the maximum number of eggs for breakfast. At the same time, people of Mumbai, Jaipur, and Coimbatore have ordered the maximum number of eggs online at the time of dinner.

Demand for dairy products

There has been a huge jump in orders for both tea and coffee. According to the report, there has been an increase of 2,000 percent in its demand. At the same time, 3 crore orders of milk have come for milk. People from Bangalore and Mumbai have placed more orders in the morning. Regular milk, full cream milk and toned milk are the most ordered dairy products.

Ordering fruits and vegetables

Orders for 62,000 tonnes of fruits and vegetables have been received in the last year. With 12,000 orders, Bengaluru tops the list of organic product buyers. At the same time, Hyderabad and Bangalore together have ordered more than 290 tonnes of green chilies in 12 months. Over 2 lakh orders have been received for bathroom cleaners, scrub pads, drain cleaners, and more in the last year.

Source: Aajtak


Earn While You Tweet: Twitter Now Pays Content Creators for Ad Revenue.



Image: The Atlantic

Twitter has introduced a new initiative to reward content creators by sharing a portion of the advertising revenue generated from ads displayed in response to their posts. Eligible users must have accumulated over 5 million tweet impressions per month for the past three months and be subscribers to Twitter Blue. Elon Musk, the head of Twitter, has confirmed that these payments will amount to a total of $5 million, starting in February. Stripe will facilitate the distribution of these payouts.

Notably, the payments made to content producers have garnered attention due to the amounts received by some well-known individuals. For instance, writer Brian Krassenstein, with approximately 750,000 followers, reportedly received $24,305 from Twitter. Similarly, SK, an influential creator boasting nearly 230,000 followers, claims entitlement to $2,236. Furthermore, political commentator Benny Johnson, who enjoys a following of approximately 1.7 million, stated that he will be paid $9,546.

The compensation from Twitter is determined based on tweet impressions. Ashley St. Clair, a writer for the Babylon Bee, estimated her earnings to be $7,153 using a rough calculation. She accumulated 840 million impressions from February to July. Consequently, her cost per mille (CPM) would be approximately $0.0085, equating to $8.52 per million impressions. It remains uncertain whether individual CPMs differ among users.

Twitter faces a challenge in determining which creators should be compensated for advertisements displayed in users’ feeds, similar to the revenue-sharing issues faced by short-form video platforms like TikTok. Consequently, Twitter has chosen to monetize the advertising shown in tweet replies.

Consequently, content creators will likely seek to attract responses to their tweets. While the ideal outcome would be sparking meaningful dialogue, platforms like Facebook have shown that strong emotions tend to generate the most interest. According to a tweet by Farzad Mesbahi, “The more haters you have in your replies, the more money you’ll make on Twitter.” Musk responded with a remark about “poetic justice.”

Certain restrictions exist regarding the types of creators who can benefit from this program. Twitter’s guidelines prohibit the commercialization of sexual content, although it remains one of the few popular social media platforms that allows such content. This decision will have an impact on the community of sex workers. Additionally, creators cannot monetize “pyramid schemes or get-rich-quick schemes,” violence, criminal activity, gambling, or drugs. Twitter has also made it clear that attempting to profit from copyrighted material that creators do not control will result in repercussions.

While Twitter allocates $5 million to content creators, it recently faced a lawsuit seeking $500 million in unpaid severance payments to workers who lost their jobs due to Musk’s acquisition. Furthermore, Twitter has encountered issues with unpaid rent for its office spaces.

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Uday Kotak’s Perspective: Key Highlights from Kotak Mahindra Bank’s Annual Report



Image Credits: Mohamed Abd El Ghany/Reuters

In the recently published annual report of Kotak Mahindra Bank, Uday Kotak, the Vice Chairman and Managing Director, conveyed his optimism regarding the bank’s future in the face of the challenging economic conditions created by the COVID-19 pandemic.

Kotak started his message by sharing a quote that captures the essence of Kotak Mahindra Bank’s culture and values. He described the bank as a constant confluence of river waters, collaborating to build a sustainable ocean and aspiring to exist indefinitely.

The report emphasized Kotak Mahindra Bank’s focus on digital transformation and technological innovation. By leveraging these advancements, the bank aims to provide its customers with seamless banking services. Kotak highlighted the key elements required to build a sustainable institution for the future, including product excellence, customer obsession, and trust. He stated that the bank is currently in the process of shifting its priorities and embracing a “phygital” approach, which combines the physical and digital realms.

Kotak also discussed the bank’s transition towards a “digical” approach, where digital technology takes the lead, supported by physical infrastructure. He acknowledged that technology and artificial intelligence will continue to shape this transformation in the future.

The report mentioned significant hires made by Kotak Mahindra Bank over the past year, forming part of its digital-first strategy. Kotak emphasized the importance of bringing experienced bankers on board to drive transformative changes in key areas. Notably, the bank appointed a new Chief Technology Officer, Chief of Customer Experience, Head of Brand, Product, and Marketing, and Chief of Retail and Commercial Risk.

During the bank’s annual general meeting, Kotak commented on the dominance of geopolitics in world economics. He praised India’s strategic decision-making, stating that the country is well-positioned to withstand various challenges, such as the war in Ukraine, rising inflation, and economic slowdown. Kotak highlighted India’s strengths, including its young and growing population, a robust domestic market, and a resilient economy. He also mentioned that India has effectively capitalized on the global economic landscape.

In terms of financial performance, Kotak Mahindra Bank reported a 23% year-on-year growth in net profit at the consolidated level for the fiscal year 2022-23, amounting to Rs 14,925 crore. The bank’s Return on Assets (ROA) reached 2.62% for the same period, indicating an improvement compared to the previous fiscal year. Additionally, the Standalone Net Interest Margin (NIM) stood at 5.33%, reflecting a 72 basis points increase from the previous year. The bank’s net profit witnessed a 28% year-on-year growth, reaching Rs 10,939 crore.

Kotak expressed satisfaction with the bank’s performance, noting that their full-year numbers demonstrated optimism, particularly in terms of profit growth, margins, and asset quality standards.

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India Surpasses China as the Top Emerging Market for Investors | Invesco Report



Representational Image | Source: Deccan Herald

India has overtaken China as the most attractive emerging market for investors, according to a report by Invesco. Factors such as improved business and political stability, favorable demographics, and proactive regulation have contributed to India’s rise. Sovereign wealth funds are favoring fixed income and private debt, while India, along with South Korea, remains a top destination for increasing investment exposure. Concerns about inflation have led to increased interest in gold and emerging market bonds. However, FDI inflows in India have declined due to high inflation and global recessionary trends.

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