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#SheNeedsPad : An initiative to help lockdown-affected females in India

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In view of the ongoing pandemic, everything has come to a halt. The nationwide lockdown has confined to their homes. However, the migrant workers are the worst affected. In this scorching heat, they have been returning to their natives. These migrants include those small kids and women too. With a number of problems, women are walking or travelling (if arranged). Considering other health issues, women are always at a hit. Every month they have to go through menses which not only causes health problems but also requires proper arrangement of sanitary pads.

Keeping all these problems in mind, Likee, a short video platform, has come forward and collaborated with a feminine hygiene brand, Everteen, to come to the rescue of women who are deprived of basic necessities such as sanitary pads due to the ongoing lockdown triggered by COVID-19 pandemic in India.

The association is aimed at raising funds and increasing awareness about the initiative titled ‘She Needs Pad’. Everteen is aiming to distribute as many as one million free sanitary pads throughout India through this P2P social initiative.

Bollywood actresses, including Isha Koppikar, Meera and Sarleen Kaur, have also stepped forward to become a part of the campaign wherein they spread and convey the message among people about how some women had been deprived of some basic essentials they require to lead their day-to-day life. They informed their fans as to how they could help lockdown affected females through the social media platform.

A hyperlink has been provided under #SheNeedsPad, which has so far clocked more than 30 million views, to redirect users to the website launched for the purpose. The hyperlink also enables Likee users to make donations towards the cause with utmost ease.

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Lifestyle

Chef Vikas Khanna’s drive to feed the hungry started due to a spam mail

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Michelin-star chef Vikas Khanna, whose debut film as a director The Last Color was in contention for an Oscar nomination at the last Academy Awards, has taken a break from both culinary and filmmaking duties to turn focus on social service.

Khanna claims he is so busy these days organising a massive food distribution drive through a social media campaign that he has initiated that he has no time to even think about the release of his directorial debut.

Khanna’s drive, #FeedIndia, aims at providing meals and essential supplies to thousands of dabbawalas in Mumbai as well as widows in Vrindavan during the ongoing COVID-19 pandemic.

“It started from a spam e-mail. On April 1, I saw an e-mail that said, ‘after lockdown in India, there are oldage homes and all they need is your attention’. I deleted that mail. But sometimes it happens that you board a wrong train but it leaves you at the right destination, and that’s what happened with me in this case,” he recalled.

Khanna continued, “It was a spam e-mail but the pictures in the e-mail, where old people were lying down without food, broke my heart because I have earlier worked with oldage homes and leprosy centres and I knew that they generally have storage of food. Then I tweeted about the issue to check whether it was true or not and after that, we got hundreds of e-mails. We didn’t know people paid attention to our tweets but I started getting messages from various places including Goa and Karnataka.”

The 48-year-old Amritsar-bred chef added that National Disaster Relief Force (NDRF) helped him to execute his plans. Over the course of nearly 80 days, Khanna says he has distributed 14 million meals in orphanages, old-age homes, leprosy centres, widow ashrams as well as among migrant workers, across 125 Indian cities with the help of the organisation.

About releasing his film, Khanna said, “Honestly, I don’t have time to breath because of this whole situation. So, as of now I am not even thinking about the release of my film.”

The Last Color is a film about the age-old taboo surrounding widows in Vrindavan and Varanasi, who struggles daily for survival on the streets. The teaser of the film featuring Neena Gupta was released at the 71st Cannes Film Festival in May 2018.

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Books & Authors

Nitish Raj Receives Advance Royalty for 25,000 Copies

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The acclaimed author and literary critic, Nitish Raj had received an advance royalty of 25,000 copies for his upcoming masterpiece, Love In Modern Times by P.R Productions and Publishers. Mr. Raj had also earlier published a novel. His columns and literary criticisms have got published in various media houses of national and international repute. 

In the words of Mr. Raj; “There is no shortcut to success, inspite of that we need to be  consistent. Today’s youngsters are good when it comes to hard work but they lack direction. If we understand what we are running for in the current time frame, the destiny and destinations are not very far.”  Prateek Sharma; Founder, P.R Productions & Publishers says, “This book of Mr. Raj contains 20 different stories which had touched the depths of the emotions of the mere mortals. And I more than sure that readers will fall in love with it.”

This deal has been facilitated by Literia Insight and his Founder, Vikash Saxena says, “I am very happy that our author has received an Advance Royalty of 25,000 copies which is a unique feat in itself. The budding writers should focus on writing something which could be a torchbearer to the society. It should be at a level which could help us to understand the difference between the right and wrong aspects of society. Writers should be focused towards quality writing. I hope that young writers would understand this fact and will enrich us with quality writing.”

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Lifestyle

‘Include Yoga as part of online learning programmes’: Vice President Venkaiah Naidu

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On the International Yoga Day, Vice President M Venkaiah Naidu urged educational institutions to include Yoga as part of online learning programmes being conducted in the wake of the COVID-19 pandemic to improve immunity.

Vice President’s remarks came at the digital ‘Yoga and Meditation Shivir’ organised by SPIC MACAY on the occasion of International Day of Yoga.

“I am glad that ‘UNICEF Kid Power’ has listed 13 Yoga stretches and poses for children,” Naidu said.

Observing that the 5,000-year-old tradition is not a mere workout, he said, “It is a science that emphasizes balance, poise, grace, equanimity, peace and harmony”.

Calling for large-scale scientific experimentation to further explore the immense possibilities of Yoga as a wellness solution, Naidu said Yoga as a mode of therapy or Yog Chikitsa has become extremely popular. He said that a large number of studies offer scientific evidence for its potential to treat a number of diseases.

Referring to the impact of the COVID-19 pandemic on the physical and mental health of the people, the Vice President said, “Indeed the world is going through challenging times and we simply cannot allow the pandemic to get the better of us. We have to unite and put up a stronger fight and to ensure that we are healthy, both physically and mentally.”

He said that yoga can be an effective solution for the high level of stress that the pandemic has created in our lives. “Yoga is a relatively low-risk, high-yield approach to improving overall health and its full potential must be harnessed,” he added.

Pointing out that the pandemic is not the only health crisis that has threatened the wellbeing of the people, he expressed concern over the increase in lifestyle diseases.

Quoting WHO, he said it was estimated that 63 per cent of all deaths in India in 2016 were because of non-communicable diseases (NCDs). “Yoga remains an incredibly simple but powerful instrument to prevent and control lifestyle diseases,” Naidu observed.

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