Tech
Instagram’s Broadcast Channels Feature Goes Global: A Game-Changer for Creators.
Image: Meta
Meta has recently announced its global expansion of the Instagram broadcast channels feature. Originally introduced in February, this feature enabled creators to directly send photos and videos to their followers. However, it is now being made accessible to all users worldwide.
With the broadcast channels, creators can utilize a public one-to-many messaging tool, inviting all their followers to engage with text, images, and video updates. In addition, they can share voice notes and conduct polls to gather feedback from their fans. It’s important to note that only creators have the ability to send content through these channels, while followers are limited to reacting to the content and participating in polls.